On this day in Horror History, Maximilian Michael Brooks was born. Author of The New York Times Bestselling novel ‘The Zombie Survival Guide’ and ‘World War Z’, Brooks has furthered zombie related literature to unimaginable popularity in the last decade. An inspiration too many of demographics, the survival aspect of Brooks’ first novel would challenge in a comedic vein, for everyone to take the impending zombie outbreak with a little more severity. Also inspiring an upcoming blockbuster from Plan B Entertainment, World War Z is set to hit theatres June 21st. The son of legendary actor and film-maker Mel Brooks, Max will forever be a testament to the reinvigoration of zombies in popular culture.
“The only rule that ever made sense to me I learned from a history, not an economics, professor at Wharton. "Fear," he used to say, "fear is the most valuable commodity in the universe." That blew me away. "Turn on the TV," he'd say. "What are you seeing? People selling their products? No. People selling the fear of you having to live without their products." Fuckin' A, was he right. Fear of aging, fear of loneliness, fear of poverty, fear of failure. Fear is the most basic emotion we have. Fear is primal. Fear sells.”-Max Brooks
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